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July 9, 2008
 
 
 

 

BISNOW SCOOP: BRANDCLIK INKS DEAL WITH NEWSPAPER ASSOCIATION

 

BrandClik CEO Josh Konowe loves Bluto Blutarsky, but he thinks like Einstein for tipping us off on his deal to provide in-text advertising for the National Newspaper Association and its 2,800 publications. (The official announcement comes Thursday.) Reston-based BrandClik, which launched last August, connects content providers with advertisers who pay per click for certain words or phrases to be linked back to their site. The NNA will repackage BrandClik's service (calling it NewzClik) and push it out to members.

 

Visiting them yesterday, we found Josh and co-founder Lowell Perry taking their afternoon Frisbee break. Josh, who you'll recall as one of our top 35 Entrepreneurs Under 35, launched BrandClik after his previous start-up, real estate services advertising site e-Agent, saw its brand name compromised. "Realtors called themselves e-agents, because it sounded cool, but they had nothing to do with us," Josh says. So instead of suing potential clients, he started BrandClik, which allows clients to monetize brand names. In a few weeks he'll escape to Europe: visiting the in-laws in Germany and spending two weeks on an organic farm in Tuscany.


 
 
 
 
 
 
 
 
 
 

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